What if a code-geek friend already did the on-page optimisation and now you want to know how you can contribute to the "search engine goodness" of your website? Off-page optimisation is the next step. And the results you will have to pine for are one-way backlinks. Why? This is how many of the major search engines such Google, Yahoo! and MSN rank websites. The more backlinks from relevant sites with good page rank, the better.
So how exactly do you gather backlinks? It's not an easy task but it's definitely less nerve-wracking than HTML if you are not the techie web design type. Here are some off-page SEO tips:
1. Article Marketing
Quality content has been discovered to be real king. Everyone is hungry for fresh and quality info and providing it will make backlinks go pouring in. It helps a lot to be a keen writer to be successful on this endeavour. Also, practise the proper way of using a resource box. It should only include a website that contains information relevant to the article you submit to article directories.
2. Forum Participation
Look for forums that are relevant to your website's content and keep on sharing information that will be indispensable for the members of the forums. Your signature or that tag-along message at the last part of each of your posts is what will work for your off-page SEO campaign. Keep it simple and make sure that it conveys something about your website. Learn how to hyperlink to make it easy for the people who want to visit your site.
Blogs or web logs are now the most popular weapons of SEO experts. Aside from being easy-to-update, they don't require a too formal tone, which is what many readers are into. Informal dialog which can be accomplished through readers leaving comments and the blog author replying to the comments is what also keeps blogs fresh and search engine friendly. Maintaining a blog that's again relevant to your website's content will keep the search engines in touch with your site. Don't forget to have a link on your main website from your blog.
The secret to be successful in carrying out these off-page SEO methods is to be consistent. Submitting quality articles to websites at least two to three times a week and regularly producing content for your personalised blog is a surefire way to make your website stand out. Forum participation should also be something done more frequently since it will not only help you up your website's popularity with the search engines but also make you learn new stuff from other forum members' participation. Also, if you discover that you don't enjoy these stuff, there's always a plan B - hire someone to do them for you!
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